Article Marketing: Do You Understand Article Marketing?
Over the past year or so there has been a huge increase in the numbers of people attempting to use article marketing to promote their businesses. It is an unfortunate fact that many article marketers have only a vague idea of what the method is all about and have fallen for some of the less reputable methods associated with it.
Article Marketing has been with us since printing has been used for mass communication. The most common type is when a particular type of company writes a valuable article about an aspect of their business which has popular appeal (keeping your pet healthy, for example) and allows a periodical to publish it for no cost as long as the details of their business are allowed to be displayed with it.
It truly was a win-win situation. The publication kept their readers happy because they would have a very well written piece of content the business was happy because they received free advertising.
This cooperative relationship eventually led to what was called resident columns within the publication; these columns were companies or people who were considered experts in a particular field and were regular contributors and got to promote their products and services. Being considered an expert in your field in national or local publications is the best type of advertising you could ever possibly achieve.
The internet is not only full of an ever growing number of web sites it also has a growing number of people trying to sell instant cures for every web site ill. The question of content has always been with us but now you can look at sites called ‘article sites’ and make a selection from a list of articles that might be suitable for your site. You can use any article you want to as long as you keep the ‘resource’ box (this contains details of the author) intact.
If you use article sites it is vital that you honor the agreement and not try to pass off articles you select as your own work. Another flourishing business on the internet is what is known as ‘article spinning’. Article spinning simply means taking an original article and using a thesaurus to replace a certain number of words and changing the order of sentences or paragraphs. Article spinning software is available from many suppliers but there is a real danger in using it.
If you include the resource box you are allowed to do use any and all articles you want for your site’s content. Something else that people have developed to try and solve the content problem for webmasters is the article spinner. An article spinner is a piece of software that will change some words using a thesaurus and will also change the order of the paragraphs of an article, to try and make it unique. However, this tactic isn’t a very good solution either. The search engines are catching onto these article spinners and are penalizing webmasters who try to use the spun content on their site. If the content isn’t unique the website runs a great risk of being penalized by the search engines. Spun content can result in a site being de-indexed from the search engines if they were indexed and not being indexed if they never were indexed.
Also, article sites are constantly trying to improve their value to their customers – after all, they rely upon their customers returning on a regular basis and clicking on the adverts that are placed on article pages. If they lose the respect of their customers, they lose those advert clicks and their income.
Unfortunately, there is no such thing as a push button article marketing solution. So long as you put out quality relevant material that relates to your field of expertise you will be found by website owners that are looking for expert and relevant content for their site.
Barry Walls article marketing course is quickly generating full time incomes for virtually all who sign up. If you want to quickly quit or replace a full time job with a dream work from home solution, try his article writing class.